The Impact of Customer Behavior on E-business during of the COVID-19 Crisis in Jordan

Aims: This study was conducted to study the impact of customer behavior on e-business in Jordan in light of the increasing spread of the virus.

Study Design: A quantitative research.

Place and Duration of Study: Jordan, between January - September 2020.

Methodology: The Statistical Analysis Software (SPSS) software is used by the researcher. The survey questionnaires framed by the researcher are helping the researcher in representing the data appropriately

Results: The results showed that online purchase was acceptable and high during the Corona pandemic period despite the complete paralysis of movement Before the customer so that there is an alternative in emergency and necessary cases such as the Corona pandemic and the need to take into account the terms and behavior of the consumer when advertising, selling or promoting the commodity on electronic sales platforms.

Conclusion: Through the foregoing according to the data analysis carried out above shows the negative impact on e-business in Jordan due to the Coronavirus (COVID-19) the negative impact created affects sales as well as the purchasing behavior of customers. The business environment in Jordan is seen as weak due to COVID-19. The challenges that retailers in the e-commerce business face is declining customer buying behavior. Also, lower buying behavior reduces bids and shipping as per the surveys carried out this will lead to the deterioration of the e-business as well as huge losses that the e-business will incur. Research questions as well as research objectives set by the researcher a greater impact has been made on the current e-business in the Jordanian market. Buy food products from food stock for this reason. And the hypothesis of the research papers he developed lies a change in food contamination. For this reason, human-to-human contact is restricted which leads to the deterioration of e-commerce sales. Thus the presented analysis supports for this reason a greater impact has been created on the existing e-business in the Jordanian market since there is a concern of the buyer that with Delivery of food products through the electronic company.