Assessing the Effects of Perceived Value on Event Satisfaction, Event Attachment, and Revisit Intentions in Wine Cultural Event at Yibin International Exhibition Center, Southwest China

The study examines the relationships among perceived value, event satisfaction, event attachment, and revisit intentions in a wine cultural festival context. Data was collected by questionnaire survey at many famous wine tourism sites at Yibin, China and a total of 419 valid samples were received. A questionnaire survey analyzed by SEM supports the model of revisit intentions as a function of attendees’ expressive and instrumental responses resulting from output/input perceptions of perceived value and a pleasurable level of consumption-related fulfillment of event satisfaction. Implications, such as the managers should design valuable activities to attendees and satisfy their needs for experiencing of wine culture, are displayed as well as future research opportunities recommended.